Naughty Dog boss Neil Druckmann says AI will “revolutionize how content is created”

Naughty Dog boss Neil Druckmann says AI will “revolutionize how content is created”

Naughty Dog boss Neil Druckmann has said AI will “revolutionise” the video game development process, but warned the controversial technology has “ethical issues”.

Druckmann, studio head and creative director of The Last of Us and Uncharted developer Naughty Dog, issued the comment as part of an interview published by Sony about the company’s ‘Creative Entertainment Vision’. Druckmann was asked how he envisions the “fusion of storytelling and technology evolving over the next 10 years” as part of a Sony series that also revealed an idea for a futuristic PlayStation controller.

The Last of Us Part I. Image credit: Sony Interactive Entertainment.
The Last of Us Part I. Image credit: Sony Interactive Entertainment.

Here is Druckmann’s full answer:

We’re seeing this exciting combination of cutting-edge technology with traditional storytelling that’s pushing us toward a future where enhanced fidelity isn’t just about achieving realism, but about broadening the spectrum from highly stylized to ultra-realistic images. This expansion of possibilities is driven by increasingly accessible tools that allow even non-technical people to use their imagination and create worlds and narratives to their liking.

Additionally, AI is really going to revolutionize the way content is created, although it does raise some ethical questions that we need to address. With technologies like AI and the ability to capture motion directly from home, we are reducing costs and technical obstacles, opening the door for us to take on more adventurous projects and push the boundaries of storytelling in games. This evolution is truly empowering creators to bring their visions to life without traditional obstacles.

Druckmann’s comments have caused a stir online, particularly within the gaming community where the impact of AI is perhaps the hottest topic. Developers and gamers have expressed concern about using AI to replace everything from voice acting to narrative design, but executives have continued to push it hard, telling the investment community that it will fundamentally change the way they create video games and, as Druckmann alludes, reduce costs.

“AI is really going to revolutionize the way content is created, although it does raise some ethical questions that we need to address.

As part of the same Sony series, PlayStation Productions Head and PlayStation Studios Head of Product Asad Qizilbash weighed in on AI and said its use in video games is important for Gen Z and Generation Alpha gamers. who seek “personalization in everything.”

“For example, non-player characters in games could interact with players based on their actions, making it feel more personal,” Qizilbash said. “This is important for the younger audiences of Generation Z and Generation Alpha, who are the first generations to grow up.” digitally and we look for personalization in everything, in addition to looking for experiences that have more meaning.

Earlier this month, EA boss Andrew Wilson told the investment community that “more than 50% of our development processes will be positively affected by advances in generative AI.” Wilson, who oversees EA Sports FC games The Sims and BioWare, added that AI will make game development “more efficient,” and revealed that EA Sports FC developers can now build stadiums in six weeks instead of six months.

Witcher voice actor Doug Cockle also expressed caution and frustration over the growing presence of AI in the video game industry, calling it “inevitable” but “dangerous.” Ironically, however, the biggest developer to use AI for voice acting so far is The Witcher studio CD Projekt Red, although this was only done to replace a deceased voice actor after obtaining family permission.

In March, video game support developer Keywords Studios attempted to create a game using only artificial intelligence, but failed because technology “could not replace talent.”

“One of the key learnings was that while Gen AI can simplify or speed up certain processes, the best results and quality needed can only be achieved if experts in their field use Gen AI as a powerful new tool in their creative process” , said Keywords. .

Elsewhere in the interview with Druckmann, the Last of Us director teased Naughty Dog’s new game, saying it “could redefine conventional perceptions about gaming.”

Wesley is the UK news editor for IGN. Find him on Twitter at @wyp100. You can contact Wesley at [email protected] or confidentially at [email protected].