Instagram celebrates African women in 2024 ‘Made for Africa, loved by the world’ campaign

Instagram celebrates African women in 2024 ‘Made for Africa, loved by the world’ campaign

May 22, 2024 – To celebrate Africa Day on May 25, Instagram launched its international and pan-African ‘Made by Africa, Loved by the World’ campaign. For the first time, this year’s Instagram campaign celebrates women of impact, highlighting four trailblazing women from the continent and diaspora, all of whom have built a global presence through their exceptional talents and passions in sports, entertainment and music. Now in its fourth year, the women featured in this year’s 2024 campaign come from Nigeria, South Africa, Kenya and, for the first time, Egypt. Eniola Aluko, Bontle Modiselle, Victoria Kimani and Tasneem Elaidy tell their inspiring stories in four beautiful short films that highlight their successes, challenges and passions. Filmed in collaboration with five emerging filmmakers, Haya Khairat from Egypt, Michael Rodriques from South Africa, Nyasha Kadandara from Kenya and London-based Nigerian Aaliyah Mckay along with co-director Shehroze Khan, these films amplify the unique voices and stories of women who are changing the world. how Africa is seen on the international stage.